Some Facts about Media Rates:

• The "Big Agency Groups" do not negotiate with "Big Station Groups". It seems that they always come to an "agreement" on rates.

• Stations produce rate cards knowing full well that the printed rates are too expensive. (They expect to discount these rates.)

• Agencies negotiate and agree on a "street rate" usually 20% below the rate card. Stations cannot wholesale the inventory so this agreement works--Remember agencies get their 15% regardless of the rate paid. Clients very rarely fire agencies for poor media buying.Our experience tells us that there are lower rates, but you have to work at it.

How Broadcast Media Group Negotiates for their Clients:

• We know that we can negotiate and get up to another 20% discount on what the major agencies get. We consistently do it for our clients. Why is this so?

• Big Agencies do not use their clout. They "settle". They have to book their schedules and are happy with the "fake" 20% discount.

• Broadcast Media Group always negotiates! We never "settle". We are a very independent media buying service. Negotiating the best rates and planning the most effective media plans and schedules for our clients are our main reasons we are in business. We spend our time and energy every day to get the very best discounted rates for our clients.

Rate Card		Street Rate		BMG Rate
$100 Dollars		$80 Dollars		$60 Dollars

Please contact us so we can set up a meeting to discuss your media needs.

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